The Owner's ReportGuides
Guides & resources
Everything we know about billboard ground leases, written for the landowner across the table — not the operator. Start with what your land is worth, then dig into offers, buyouts, the data, and the exact method behind every number.
Guides
Start hereWhat is my billboard lease worth?The short answer, the rate-by-traffic ladder, and the one trap that costs landowners the most.Read →GuideGot a billboard lease offer?How they found your land, the number that sets your value, and the 5 questions to ask before you respond.Read →GuideSelling your lease — buyout & easementThe 8–12× rule, the fair-multiple-on-unfair-rent trap, and an interactive buyout calculator.Read →GuideHow to get a billboard on your propertyWhether your parcel qualifies (spacing, zoning, traffic), what it pays, and how operators find sites.Read →
Reference & data
ReferenceBillboard lease glossary30 terms every landowner should know — AADT, ground rent, conforming vs non-conforming, escalators, easements — in plain English.Read →DataStatistics & permit-data hubCitable stats from 37,582 state DOT permits: operator league tables, the rate ladder, spacing law, non-conforming shares.Read →MethodHow we got your numberThe full traffic → impressions → operator revenue → your cut chain, with a worked example and every source named.Read →
Rates by state
County-level permit counts, active operators, and rate estimates.
The 60-second version, for your address
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