How much does a billboard lease pay in Georgia?

It depends almost entirely on traffic. At 25,000 vehicles/day a standard static face supports roughly $205–$275/month in ground rent; at 100,000 vehicles/day on an interstate, roughly $765–$1,035/month. The low end is what operators typically open with — the high end is fair market.

How far apart do billboards have to be in Georgia?

Georgia requires at least 500 feet between signs on the same side of an interstate and 300 feet on other qualifying highways (O.C.G.A. §32-6-75). Local zoning can be stricter.

The Owner's ReportBillboard lease rates

Billboard Lease Rates in Georgia

Built from 7,739 billboard permits on record with Georgia Department of Transportation across 135 counties. What your land is worth for a billboard ground lease comes down to one number — daily traffic — and the table below shows what each traffic level supports.

The Georgia rate ladder (2026)

Traffic (vehicles/day)	Primary highway /mo	Interstate /mo
10,000	$80 – $110	$75 – $105
25,000	$205 – $275	$190 – $260
50,000	$410 – $545	$380 – $520
100,000	$820 – $1,090	$765 – $1,035

The spread is the negotiation band: operators open near the low end; fair market is the high end. Method: traffic → impressions → operator revenue → your cut. Market estimates, not an appraisal.

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Georgia lease rates by county (135)

Every county with at least 5 permitted billboards on record, ranked by permit count.

Fulton County387 permits Chatham County338 permits Lowndes County329 permits Muscogee County230 permits Gwinnett County223 permits Dekalb County217 permits Tift County217 permits Richmond County216 permits Cobb County214 permits Clayton County200 permits Cook County161 permits Bartow County152 permits Glynn County149 permits Bibb County136 permits Floyd County126 permits Crisp County125 permits Whitfield County121 permits Catoosa County117 permits Carroll County111 permits Bulloch County107 permits Peach County106 permits Clarke County100 permits Houston County100 permits Henry County97 permits Forsyth County93 permits Jackson County92 permits Franklin County90 permits Camden County90 permits Monroe County88 permits Laurens County85 permits Hall County84 permits Dougherty County82 permits Gordon County80 permits Dooly County74 permits Ware County72 permits Turner County67 permits Cherokee County67 permits Paulding County67 permits Wayne County65 permits Walton County62 permits Liberty County60 permits Rockdale County57 permits Columbia County57 permits Douglas County56 permits Troup County56 permits Fannin County55 permits Rabun County54 permits Bryan County54 permits Union County53 permits Thomas County50 permits Spalding County50 permits Gilmer County41 permits Coffee County40 permits Colquitt County40 permits Emanuel County39 permits Pickens County37 permits McIntosh County37 permits Walker County35 permits Coweta County33 permits Dade County32 permits Toombs County32 permits Murray County31 permits Habersham County31 permits Pierce County30 permits Barrow County30 permits Grady County30 permits Baldwin County29 permits Effingham County28 permits Decatur County28 permits Tattnall County27 permits Worth County27 permits Sumter County27 permits Dodge County26 permits Terrell County26 permits Washington County25 permits Stephens County25 permits White County24 permits Jefferson County24 permits Butts County24 permits Oconee County23 permits Appling County23 permits Burke County22 permits Evans County22 permits Elbert County22 permits Banks County22 permits Putnam County21 permits Chattooga County21 permits Polk County21 permits Hart County20 permits Newton County20 permits Morgan County19 permits Bleckley County18 permits Dawson County18 permits Towns County18 permits Screven County18 permits Jeff Davis County17 permits Jones County17 permits Upson County17 permits Bacon County16 permits Meriwether County15 permits Lee County15 permits Mitchell County14 permits Lamar County13 permits Charlton County13 permits Haralson County12 permits Brooks County12 permits Pulaski County11 permits Wilkes County11 permits McDuffie County11 permits Early County11 permits Ben Hill County10 permits Irwin County10 permits Brantley County9 permits Telfair County9 permits Johnson County8 permits Harris County8 permits Greene County8 permits Madison County8 permits Fayette County8 permits Berrien County7 permits Jenkins County7 permits Montgomery County7 permits Warren County7 permits Lincoln County7 permits Pike County6 permits Long County6 permits Atkinson County6 permits Crawford County6 permits Taliaferro County6 permits Lumpkin County5 permits Hancock County5 permits Seminole County5 permits Wilkinson County5 permits Wheeler County5 permits Lanier County5 permits

Spacing in Georgia: at least 500 ft between same-side signs on interstates, 300 ft on other qualifying highways (O.C.G.A. §32-6-75); local zoning can be stricter. Estimates from public GDOT data as of 2026 — not an appraisal or legal advice. Consult a licensed real estate attorney in Georgia before signing any lease.