Billboard Lease Rates by State & County
What a billboard on your land should pay you — built from 37,582 billboard permits on record with state DOTs across 406 counties. Not broker folklore: the same public permit, operator, and traffic data billboard companies use to price your land, assembled on your side of the table. As a reference point, 25,000 vehicles/day supports roughly $205–$275/month on a primary highway; a 100,000-vehicle interstate location supports $765–$1,035/month.
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Estimates from public FDOT, TxDOT, and GDOT permit records and public traffic data as of 2026, using the derivation on our methodology page. Market estimates — not an appraisal, legal advice, or a guarantee of eligibility.