Is your billboard
offer fair?
Find out in about 60 seconds what your land is actually worth for a billboard ground lease — and whether the offer on the table is a lowball. Free, no signup.
What an owner sees in about 60 seconds.
Buyout ≈ 8–12 years of rent paid up front
The current offer of $300/mo sits below the fair range. The full report tells you exactly what to counter with — and why.
Sample figures shown · your numbers run from your address
They’ve already priced your frontage. Now you can too.
The operator knows what your roadside dirt is worth before they ever knock on your door. They use the same public state DOT permit and traffic data we hand back to you — so the next offer meets an informed owner.
How it works.
Enter your address
Type the property with highway frontage. No account, no card, nothing to download yet.
See your free estimate
Nearby billboards, spacing eligibility, and a monthly ground-rent range — instantly.
Get the full report
Operator economics, the red flags in your offer, and exactly what to counter with.
The same method the pros use to value your land quietly — handed to you instead.
The facts about your property — permits, spacing law, traffic counts — are public record, not the billboard company’s secret. We pair them with the same industry ad-rate benchmarks an operator uses, assembled the way an acquisitions desk would — and point the whole picture at your property, on your side of the table.
State DOT permit records
37,500+ active billboard permits across Florida, Texas, and Georgia — the operator's own paperwork, mapped to your parcel.
State DOT traffic counts
Annual Average Daily Traffic (AADT) per road segment. More eyes per day, more the frontage is worth.
Easement multiples
The 8–12× ground-rent math that brokers, appraisers, and lease-buyout firms actually price with.
Estimates from the same public data the operator used. Not an appraisal · not legal advice.
Free to check. $149 to know for sure.
The 60-second check: ground-rent range, nearby billboards, spacing eligibility, and whether an offer looks low. Enough to know if it’s worth a closer look.
- Monthly ground-rent range
- Nearby billboards & spacing
- Offer-vs-range flag
- Full monthly + 20-year + buyout valuation
- Operator economics: what the sign earns them
- Red flags in your specific offer or lease
- Exactly what to counter with, in plain English
- Nearby permits, operators & spacing analysis
- Reviewed by a former operator when possible, or auto-delivered — within 24 hours either way
Accuracy guarantee. If the report is materially wrong for your property, we’ll correct it or refund you — just reach out within 30 days (see Terms). A digital report you download and keep.
Before you ask.
We'll tell you in the free check — spacing rules, road class, and existing permits decide eligibility. If your parcel can't host a conforming sign, you'll see that immediately and pay nothing.
Florida, Texas, and Georgia today — three states with strong, publicly accessible billboard-permit and traffic data. More are on the roadmap as the data allows. Not in a covered state yet? The free check tells you immediately, at no cost.
Yes. Most billboard leases renew, and renewal is your leverage point. The report shows what your frontage is worth today so you negotiate the renewal from data, not hope.
Neither. It's a market estimate built from public state DOT permit and traffic data and the multiples brokers use. Always have an attorney review any lease before you sign — this report makes you informed walking into that conversation.
Built by an operator who switched sides.
Kooper Gay started and ran his own out-of-home advertising business — pricing inventory and selling ad space from the operator’s side of the table — before selling the company. That side of the business taught him what landowners are never shown: what a sign actually earns, and how little of it a first offer tends to reflect.
The Owner’s Report is the tool he wished every landowner had. It runs on 37,582 state DOT permits across Florida, Texas, and Georgia plus public traffic counts — and every number in it traces to a named source: a statute, an SEC filing, or an industry benchmark. No black box; the full methodology is public.
Reports are reviewed personally whenever possible — with a signed note in the PDF — or auto-delivered, and reach your inbox within 24 hours either way. Questions go to support@theownersreport.com, which he answers himself.
“Make the playing field between landowners and billboard companies a little more even.”