How much does a billboard lease pay in Texas?

It depends almost entirely on traffic. At 25,000 vehicles/day a standard static face supports roughly $205–$275/month in ground rent; at 100,000 vehicles/day on an interstate, roughly $765–$1,035/month. The low end is what operators typically open with — the high end is fair market.

How far apart do billboards have to be in Texas?

Texas requires at least 1,500 feet between signs on the same side of an interstate and 750 feet on other qualifying highways (43 TAC §21.180). Local zoning can be stricter.

The Owner's ReportBillboard lease rates

Billboard Lease Rates in Texas

Built from 14,045 billboard permits on record with Texas Department of Transportation across 207 counties. What your land is worth for a billboard ground lease comes down to one number — daily traffic — and the table below shows what each traffic level supports.

The Texas rate ladder (2026)

Traffic (vehicles/day)	Primary highway /mo	Interstate /mo
10,000	$80 – $110	$75 – $105
25,000	$205 – $275	$190 – $260
50,000	$410 – $545	$380 – $520
100,000	$820 – $1,090	$765 – $1,035

The spread is the negotiation band: operators open near the low end; fair market is the high end. Method: traffic → impressions → operator revenue → your cut. Market estimates, not an appraisal.

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Texas lease rates by county (207)

Every county with at least 5 permitted billboards on record, ranked by permit count.

Bexar County749 permits Travis County476 permits Harris County444 permits Montgomery County387 permits El Paso County357 permits Hidalgo County318 permits Bell County299 permits Lubbock County289 permits Comal County265 permits Webb County248 permits Potter County241 permits Nueces County221 permits Smith County209 permits Williamson County209 permits Cameron County209 permits Jefferson County199 permits Taylor County194 permits Galveston County189 permits Dallas County186 permits McLennan County174 permits Gregg County167 permits Johnson County165 permits Tarrant County164 permits Wichita County156 permits Hunt County152 permits Orange County151 permits Kaufman County141 permits Parker County139 permits Hays County135 permits Fort Bend County133 permits Brazoria County128 permits Denton County128 permits Angelina County125 permits Henderson County124 permits Midland County123 permits Tom Green County122 permits Ellis County121 permits Bowie County115 permits Bastrop County114 permits Navarro County113 permits Grayson County109 permits Collin County108 permits Hood County106 permits Ector County105 permits Harrison County104 permits Randall County100 permits Wise County96 permits Guadalupe County95 permits San Patricio County90 permits Hill County89 permits Van Zandt County76 permits Waller County73 permits Fayette County73 permits Brazos County72 permits Hardin County72 permits Burnet County71 permits Chambers County69 permits Brown County68 permits Howard County66 permits Hopkins County65 permits Lamar County65 permits Washington County65 permits Polk County64 permits Liberty County63 permits Hale County63 permits Kendall County58 permits Nacogdoches County57 permits Palo Pinto County55 permits Colorado County54 permits Rockwall County53 permits Cherokee County53 permits Oldham County52 permits Starr County50 permits Carson County50 permits Eastland County50 permits Scurry County50 permits Caldwell County49 permits Maverick County45 permits Cooke County45 permits Austin County45 permits Aransas County43 permits Wharton County43 permits Wood County43 permits Wilson County42 permits Jim Wells County42 permits Nolan County42 permits Gaines County42 permits Blanco County41 permits Erath County41 permits Callahan County40 permits Gray County40 permits Jasper County39 permits Dallam County37 permits Live Oak County36 permits Atascosa County36 permits Anderson County36 permits Frio County35 permits Val Verde County35 permits Moore County35 permits Walker County35 permits Rusk County34 permits Victoria County34 permits Robertson County33 permits Llano County32 permits Hutchinson County32 permits Hockley County32 permits Upshur County31 permits Dawson County31 permits Montague County30 permits Reeves County29 permits Karnes County29 permits Freestone County29 permits Terry County29 permits Deaf Smith County28 permits Lampasas County27 permits Panola County26 permits Fannin County26 permits Lee County25 permits Leon County25 permits Milam County25 permits Limestone County25 permits Madison County25 permits Wilbarger County25 permits Cass County24 permits Pecos County23 permits Medina County23 permits Titus County23 permits Matagorda County23 permits San Jacinto County23 permits Bee County22 permits Coryell County21 permits Clay County21 permits Lamb County21 permits Mitchell County20 permits Ward County19 permits La Salle County19 permits Kerr County19 permits Gonzales County19 permits Childress County19 permits Culberson County19 permits Bandera County18 permits Donley County18 permits McCulloch County18 permits Houston County18 permits Burleson County18 permits Calhoun County18 permits Hardeman County18 permits Franklin County18 permits Bailey County18 permits Rains County18 permits Kleberg County17 permits Jackson County17 permits Parmer County17 permits Ochiltree County17 permits Grimes County17 permits Gillespie County16 permits Lavaca County16 permits Dimmit County15 permits Bosque County15 permits Kimble County15 permits Shelby County15 permits Hartley County15 permits Hudspeth County14 permits Willacy County14 permits Tyler County14 permits Camp County14 permits Uvalde County14 permits De Witt County13 permits Somervell County13 permits Garza County13 permits Young County13 permits Andrews County12 permits Coleman County12 permits Hamilton County12 permits Refugio County12 permits Duval County12 permits Jones County12 permits Morris County11 permits Wheeler County11 permits Swisher County11 permits Lynn County11 permits Crosby County11 permits Comanche County10 permits Castro County10 permits Hall County10 permits Armstrong County10 permits Martin County10 permits Trinity County9 permits Brooks County9 permits Winkler County9 permits Yoakum County8 permits Jack County8 permits Sutton County8 permits Reagan County8 permits Zapata County7 permits Crockett County7 permits Falls County7 permits Mills County7 permits Hemphill County6 permits Kinney County6 permits Haskell County6 permits San Augustine County6 permits Menard County5 permits Sherman County5 permits Stephens County5 permits Mason County5 permits Marion County5 permits

Spacing in Texas: at least 1,500 ft between same-side signs on interstates, 750 ft on other qualifying highways (43 TAC §21.180); local zoning can be stricter. Estimates from public TxDOT data as of 2026 — not an appraisal or legal advice. Consult a licensed real estate attorney in Texas before signing any lease.