The Rate Check
by The Owner’s Report · FL · TX · GA
This page is for advertisers renting space on a billboard. Own the land under one? The Owner’s Report — is your lease fair? →
For billboard advertisers · independent · we sell no ad space

Don’t pay the rate card.

Billboard rate cards are ceilings, not prices. Enter the board’s location and we compute its market band from the state’s measured traffic — free, about 30 seconds. Then a $49 verdict grades your exact quote.

Exact address = tightest range. A nearest intersection works; a bare zip code gives only a wide teaser.

$
37,582
DOT permits
406
Counties
$0
Ad space sold
The math

How the band is computed.

Full methodology →
01
Traffic

The state's measured vehicle count (AADT) for the board's exact road segment.

02
Impressions

Through the industry circulation bridge — the same impressions math both our products use.

03
Street rate

Published OOH CPM bands × a 55–75% street-rate factor, calibrated on 14 real published prices.

04
Your format

Poster and digital-slot adjustments (a slot is the face ÷ its ~8-ad loop), plus small-market floors.

Honesty guardrail · No segment-level traffic count for the board? We don’t grade the quote — you get the free teaser and a hand-run check by a human instead.