How much does a billboard lease pay in Florida?

It depends almost entirely on traffic. At 25,000 vehicles/day a standard static face supports roughly $205–$275/month in ground rent; at 100,000 vehicles/day on an interstate, roughly $765–$1,035/month. The low end is what operators typically open with — the high end is fair market.

How far apart do billboards have to be in Florida?

Florida requires at least 1,500 feet between signs on the same side of an interstate and 1,000 feet on other qualifying highways (Fla. Stat. 479.07). Local zoning can be stricter.

The Owner's ReportBillboard lease rates

Billboard Lease Rates in Florida

Built from 15,798 billboard permits on record with Florida Department of Transportation across 64 counties. What your land is worth for a billboard ground lease comes down to one number — daily traffic — and the table below shows what each traffic level supports.

The Florida rate ladder (2026)

Traffic (vehicles/day)	Primary highway /mo	Interstate /mo
10,000	$80 – $110	$75 – $105
25,000	$205 – $275	$190 – $260
50,000	$410 – $545	$380 – $520
100,000	$820 – $1,090	$765 – $1,035

The spread is the negotiation band: operators open near the low end; fair market is the high end. Method: traffic → impressions → operator revenue → your cut. Market estimates, not an appraisal.

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Florida lease rates by county (64)

Every county with at least 5 permitted billboards on record, ranked by permit count.

Orange County1092 permits Marion County891 permits Polk County824 permits Escambia County816 permits Miami-Dade County768 permits Hillsborough County745 permits Duval County552 permits Lee County548 permits Pasco County533 permits Broward County525 permits Pinellas County518 permits Santa Rosa County474 permits Lake County435 permits Volusia County426 permits Brevard County401 permits Palm Beach County383 permits Bay County354 permits Osceola County348 permits St.Lucie County328 permits Okaloosa County315 permits St.Johns County311 permits Leon County279 permits Alachua County266 permits Citrus County248 permits Columbia County248 permits Sumter County236 permits Hernando County205 permits Highlands County200 permits Walton County192 permits Charlotte County184 permits Seminole County175 permits Sarasota County149 permits Monroe County132 permits Nassau County127 permits Manatee County121 permits Jackson County108 permits Putnam County94 permits Flagler County93 permits Martin County82 permits DeSoto County80 permits Wakulla County72 permits Suwannee County71 permits Hendry County63 permits Madison County61 permits Washington County58 permits Bradford County57 permits Levy County57 permits Gadsden County52 permits Clay County51 permits Hamilton County51 permits Indian River County43 permits Franklin County40 permits Okeechobee County35 permits Dixie County33 permits Holmes County32 permits Baker County30 permits Hardee County27 permits Gulf County26 permits Gilchrist County25 permits Jefferson County25 permits Taylor County25 permits Glades County21 permits Collier County20 permits Calhoun County11 permits

Spacing in Florida: at least 1,500 ft between same-side signs on interstates, 1,000 ft on other qualifying highways (Fla. Stat. 479.07); local zoning can be stricter. Estimates from public FDOT data as of 2026 — not an appraisal or legal advice. Consult a licensed real estate attorney in Florida before signing any lease.