Billboard Lease Rates in Gregg County, Texas
Texas Department of Transportation permit records show 167 permitted billboards in Gregg County, with Lamar Advantage holding the most permits (98). Typical traffic on billboard-carrying roads here runs about 9,476 vehicles per day — the number that determines what a billboard ground lease on your land is actually worth.
What a billboard lease pays here (2026 estimate)
Derived from 9,476 vehicles/day using the same traffic → impressions → operator revenue → ground-rent chain in our methodology. The spread is the negotiation: the low end is an operator's typical opening offer, the high end is fair market.
| Location type | Monthly ground rent | Over a 20-yr lease |
|---|---|---|
| Primary highway | $80 – $105 | $19,200 – $25,200 |
| Interstate | $70 – $100 | $16,800 – $24,000 |
County-level estimate at typical traffic — your parcel's exact traffic and road class set the real number. A one-time buyout typically runs 8–12 years of ground rent ($7,680–$15,120 at the primary-highway range).
Who operates billboards in Gregg County
These operators priced your land before they ever knocked. The permit and traffic data they used is public — our free check puts it on your side of the table.
Got an offer on a Gregg County property?
The table above is the county-level picture. Enter your address to see the estimate for your exact parcel — nearby permits, spacing, real traffic, and whether your offer is a lowball. Free, no signup.
Run my free check →Frequently asked questions
How much do billboards pay landowners in Gregg County?
Based on typical traffic of about 9,476 vehicles per day on billboard-carrying roads in Gregg County, a standard static billboard supports an estimated ground rent of $80–$105 per month on a primary highway, and up to $100 on an interstate-class location. The low end is roughly what operators open with; the high end is fair market for a well-negotiated lease. Actual value depends on your parcel's exact traffic, road class, and spacing — run a free check for your address.
Which billboard companies operate in Gregg County, Texas?
TxDOT permit records show Lamar Advantage (98 permits), Outfront Media (27 permits), Schober (8 permits) among the most active operators in Gregg County. If one of them made you an offer, they already know exactly what your land is worth — the permit and traffic data they used is public.
Is my billboard lease offer fair?
Compare it to the estimated range above. If your offer is below $80/month for a typical Gregg County location, it is likely an opening lowball. Enter your address in our free check to see the estimate for your exact parcel, the permits near you, and how your specific offer compares.
How far apart do billboards have to be in Texas?
Texas requires at least 1,500 feet between signs on the same side of an interstate and 750 feet on other qualifying highways (43 TAC §21.180), and local zoning can add stricter rules. Spacing is what makes a legal billboard location scarce — and scarcity is leverage in your negotiation.
Nearby Texas counties
Estimates built from public Texas Department of Transportation permit records and public traffic data as of 2026. Market estimates, not an appraisal, legal advice, or a guarantee of eligibility — billboard permits are decided by TxDOT and local zoning. Consult a licensed real estate attorney in Texas before signing any lease.